It started with pure curiosity in my final year of engineering — no mentor, no roadmap, just a website I built to understand Google. Five years later, that curiosity has grown into organic growth systems for local businesses, eCommerce brands and global SaaS companies.
In my final year of engineering I became obsessed with one question: how do websites actually rank on Google? I had no mentor, no internship and no real project to practice on. So instead of waiting for an opportunity, I decided to build one.
My father runs a small TV & laptop repair business, so I built him a proper website — and turned it into my SEO laboratory. I taught myself WordPress, studied ranking factors, fixed technical issues and built location pages, working on it almost every day. That “practice project” now drives ₹1L+ in monthly leads from Google alone. The biggest lesson: real projects teach more than any course.
While still in college I took on my first paying clients. I built each site from scratch and ran the complete SEO strategy — scaling location landing pages across South India for e-waste and solar, and restructuring an eCommerce healthcare store to over a million search impressions.
Joining a new Help Desk product with almost no organic visibility, I discovered what I love most: compounding, long-term growth. Through content, topical authority and authority backlinks, I grew the blog to 20K monthly visitors and pushed competitive commercial keywords onto Page 1.
Now my focus has expanded beyond traditional SEO into AI Search Optimization (GEO), programmatic SEO and internal automation — building systems with Claude and APIs that scale both Google visibility and AI-driven discovery across hundreds of pages.
See the results across every project, or come say hello.
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